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Chinese Corporate Brands “Going Global”: How does the Belt and Road Initiative Enhance Corporate Brand Value
Cui Dengfeng, Li Jinxiu, Wang Haizhong
First published at: Aug 20, 2024
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doi:10.16538/j.cnki.fem.20231025.301
Foreign Economics & Management, Vol. 46, Issue 08, pp. 103 - 119,137
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